Abstracting the blogosphere

Abpost .n. Abstract of a post

Archive for the ‘Web 2.0’ Category

Four Ways the Internet Is Transforming Small Business – by Brian of Smallbusiness20.com

Posted by suntzu on October 4, 2006

Author attempts to describe how internet has changed ways of doing business, ways of doing sale lead generation etc.

Author has listed four points about how internet caused business transformation

  • Internet makes market more efficient. It connects people with niche needs to people selling niche products. So, even small businesses can flourish which would not have been possible without internet. The other way to say this is – Internet disproportionately favors small business.
  • Changing Nature of business shopping. 20 years ago, the whole sales process involved you talking with humans from generating leads to materializing them. Its isnt anymore. Consumers have lots of information already available from websites, blogs, reviews etc. and materializing leads is what your sales person has to do.
  • Changing ways of knowledge creation and retrieval. Web2.0 got it right by providing an incentive for knowledge creation to users thereby creating huge and vast knowledgebase in short time.

Author has made a thoughtful post. A nice to read post


Posted in Business, Web 2.0 | Leave a Comment »

How Rotten Tomatoes Survived @ Startup-review.com

Posted by suntzu on September 27, 2006

Author does a case study for a Web2.0 start-up called Rotten Tomatoes that deals in movie reviews.

Author suggests following factors were responsible for its survival of dot com bust:

  • Idea of movie review was quite new when it launched. It was innovative and hence attracted good traffic because of it.
  • Founders soon realize that SEO is the key to get traffic. Loyal users are not enough. They re-devised their site to dedicate a mini-site for each movie review. This helped boost natural search ranking.
  • Though many people suggested founders to diversify into other but connected areas, founders decided to just one thing i.e. movie reviews.They decided not to loose focus rather keep the focus of quality of site and quality of user experience.

Nothing interesting in the original post. Skip the post. Save on time 🙂

Posted in Startup, Web 2.0 | Leave a Comment »

Why Some Startups Stumble And Others Succeed @ businesslogs.com

Posted by suntzu on September 26, 2006

The author tries to use the famous Utility Theory of Economics to judge why some Web2.0 startups succeed and others fail. It says for each X unit of time/creativity/effort spent in creating content on a particular site, an individual should get nX units of pleasure/entertainment/satisfaction in return. This multiplier ‘n’, if quantifiable, will define the success of a web 2.0 site. The author takes Myspace, Digg, YouTube as case studies for successful web 2.0 companies and presents his take on value of ‘n’ that these popular sites provide. All these companies have high return multipliers. In Nutshell, the success mantra for web 2.0 companies is to ask for little from the user and promise a lot of entertainment or utility in return. This ensures a high comeback rate and regular upload of content.

Good practical application of the old economics theory to web 2.0 companies. A good-to-read post.

Posted in Web 2.0 | Leave a Comment »

Flickr case study by Startup-review.com

Posted by suntzu on September 5, 2006

  • Flickr focussed on features that would make it grow exponentially e.g. very easy intergration within your blog. Flickr focussed on making the first visit a positive one e.g. simple UI, no intrusive advt., no need for registration to view photos sent by others.
  • Flickr established its own forum section. Its team participated in this forum actively thereby growing a community based on trust.
  • Flickr released set of open APIs to make it easy to interact with this service. This act made it easy for professional, semi-professional, or other photo enthusiasts to interact with the service in a way that casual users don’t and it indeed focussed on community of professional, semi-professiona photographers as the core of the initial Flickr community. This helped raising the amount of quality photos which in turn benefited entire community.
  • Flickr did very less usablity testing, rather it focussed on taking the product out quickly and listen to users. At one time, Flickrs was making new release every half an hour! Users were seeing their suggestions getting implemented the very next day !

An ok-type analysis by the author. Read the actual post if you have nothing else to do.

Posted in Web 2.0 | Leave a Comment »

80-19-1 Rule of Web2.0 by Brad Feld

Posted by suntzu on September 1, 2006

It talks in the context of Web 2.0 site that relies on user generated content and suggests a clever approach to grow its online communities. It drives this approach from two other rule of thumbs. One RoT is Pareto principle of 80-20 that says 80% of your company’s revenue comes from 20% of your customers and the other RoT is 1% of the Digg users generate most of the Digg. Considering these two RoTs in mind, it implies that 80% users of the site are those who are simply fly-bys and do not matter but 20% users of the site are important. Among these 20% users of the site, 1% are those who actually contribute and remaining 19% are those who are just consumers – plain and regular watchers. They dont contribute but are or hence important. Because if you can engage these 19% to contribute [not even to an extent where it equals the contribution of those 1%], it still can grow your content by mani fold and can lead to increase in the ‘reach’ of your site.

Author makes an interesting insight. A ‘nice to read’ post

Posted in Web 2.0 | 1 Comment »