Abstracting the blogosphere

Abpost .n. Abstract of a post

Competing for Attention by Kathy Sierra

Posted by suntzu on September 15, 2006

Author suggests following ways to get attention from members, guests, students, potential customers, kids, co-workers etc.

  • The idea is that You need to be interesting than anything else in their environment. ie. You need to be proactive and there isn’t clear formula to be proactive. However, following are worth trying:
  • Be more visual. i.e. Use stimulating pictures or exciting charts so to say.
  • Break expectations. i.e. As long as you work are everybody else, its difficult to get attention.
  • Break patterns regularly. i.e. Keep finding somethings and keep changing them e.g. website, tutorial, forum design, color section etc.
  • Develop curiosity i.e. Brains are naturally addictive to questions or are curious. Use this feature.
  • Pose Challenge i.e. Ask questions that look interesting and difficult to answer.
  • Put some fun. Brain love fun.
  • Give your user higher experience. If your users are already good learners and if you can show that you would add to their expertise, they would listen.
  • Seduce you audience. This doesn’t mean sexual, by the way. Be seductive in what you do.

Author plays well with brain vs mind connection. Gives some practical examples. A nice to read post.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: